There’s a Map for That – The Verizon and AT&T Battle

There’s a Map for That – The Verizon and AT&T Battle

Nov 5th 2009
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Verizon Wireless made a television commercial that shows AT&T’s 3G data coverage as ineffectual and Verizon’s as substantial.

Let’s take a look at the commercial before proceeding.

Now, in what may be an ill-advised move, AT&T decided to sue Verizon over this commercial in a Georgia court. But AT&T isn’t really disputing that fact. Instead, it complains that the white spaced areas outside the blue 3G splotches on the AT&T map implies that there’s no coverage there. Hey AT&T, we guess your lawyers forgot to see the “AT&T 3G Coverage” being mentioned below your map so basically your they put on the wrong allegations.

Here’s AT&T’s specific complaint, via PC World:

AT&T says in its complaint: “In October, 2009, Verizon embarked on an advertising campaign designed to mislead consumers about the scope of AT&T’s wireless coverage.”

To support that conclusion, AT&T commissioned a study of people in a shopping mall who had seen the ad. AT&T says “almost one in four” thought the ads meant that AT&T provided no wireless coverage in many areas of the country. The lawsuit does not state how many people were interviewed, nor does it explain how the questions were posed.

Is this lawsuit just a desperate measure from AT&T in its campaign to change its image as an inferior wireless carrier with legitimate competitors? We have no comments.